Ford Enters Electric Pickup Truck Battle With F-150 Lightning - EV Motors

Ford Enters Electric Pickup Truck Battle As F-150 Lightning Production Begins

The EV segment is seeing a heavy influx from different manufacturers. In the beginning, this electric platform was comprised of just electric cars and SUVs. However, now electric pickup truck is the next big thing and they are being offered by several automakers including Ford.

Electric pickup truck in the factory
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While the Ford F-150 Lightning was revealed last year in May, according to the latest reports, the automaker is now ready to offer even better specifications than what it had announced earlier.

The F-150 Lightning trucks will be built at the Ford Facility in the Detroit Rogue Complex. This is the same location where the ICE counterparts of the Lightning version are also manufactured.

The electric version of the USA’s favourite truck has already received an amazing response from fans.

The company claims that it has bookings for 200,000 F-150 Lightning trucks. That’s why earlier this year Ford hinted at its plans of boosting the production capacity to 150,000 units per year.

Ford F-150 Lightning
motorbiscuit.com

This was confirmed by Ford last Monday when the production of the F-150 Lightning began.

Should We Expect Another Electric Truck From Ford?

Now that the company has tested the waters with the electric version of its most famous vehicle, it is confident that the EV segment is here to stay.

That’s why after receiving an overwhelming response for the F-150, Ford is now working on another electric truck.

This was confirmed by Ford’s CEO Jim Farley who went on to add that this other truck will not be a successor to the F-150 Lightning rather both will be separately offered.

This other electric truck is likely to be launched by 2024. By then, Ford would already have established its F-150 Lightning facility. This will aid the company in streamlining the production of the other electric pickup truck as well.

What Makes The F-150 Lightning So Popular?

Well, we know that the F-150 Lightning is the electric version of the most favourite American truck. This has played a vital role in helping the electric pickup truck in gaining quick fame.

Ford F-150 Lightning electric pickup truck
ford.com

However, there are several other reasons as well which have contributed to the overall success of this truck which include:

  • Affordability

The Ford F-150 Lightning starts at under €38,000 (£28,300) which makes it a highly affordable vehicle with so much power and capability.

Besides this, it is also eligible for the €7100 (£6000) US federal electric vehicle tax credit. This is why so many individuals have decided to get this electric truck.

  • First-Mover Advantage

The Ford F-150 Lightning has been made available before the electric trucks of most competitors. This first-mover advantage has pulled in more customers than any of its rivals will be able to get.

While Rivian is offering its R1T, that vehicle is just too expensive for the average EV lover.

  • Practicality

The F-150 Lightning carries the practicality and capabilities of the famous F-150 and improves on them.

It has instant torque and even more loading space than the ICE variant as even the engine bay offers storage space. This makes it a highly desirable vehicle.

  • Cool Features

The modern-day EVs are light years ahead of their ICE counterparts in terms of their cool features. The Ford F-150 is no exception.

Ford F-150 charging
forbes.com

The Pro Power Onboard feature of the truck means that it has the added ability to power electric appliances when and where they are required.

Besides this, the Intelligent Backup Power option means that the vehicle can be used as an electric generator.

Final Verdict

The Ford F-150 Lightning is a must-have vehicle if you love innovation and modern-day technology.

The truck has just entered production which is a ray of hope for many customers that have booked the electric version of their favourite truck.

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