The global automotive industry is undergoing rapid transformation. This can be attributed primarily to the EV segment, which has taken the world by surprise.
In such an environment, it is difficult for a company with a traditional approach to compete with the innovative approach of newcomers by focusing solely on traditional vehicles.
Thus, Ford has decided to change the way the company operates, and it wants to do so as soon as possible. The company’s most recent change in goals is a clear indication of how it wants things to happen.
Ford’s New Goal
Observing the changing market dynamics, Ford is willing to make drastic changes in the company, and thus its CEO recently announced that Ford has doubled its goal of producing electric vehicles by 2023.
According to reports, the company is now taking the EV segment quite seriously, and the goal of producing 300,000 electric vehicles by 2023 has been increased to 600,000.
With the recent collaboration with GlobalFoundries, the company has lofty goals and intends to capture a sizable portion of the profits that this lucrative segment has to offer.
New Models From Ford
While Ford has recently terminated its agreement with Rivian to jointly produce an electric vehicle, the company is invested in coming up with its models soon. Here is one such example:
E-transit is Ford’s way of revolutionising the transit segment. The company believes that by offering the electric version of the USA’s bestselling commercial van, it is changing everything for the better.
Ford claims that the commercial vehicle will have a range of 126 miles and will be offered from a starting price of €50,500.
This massive shift is also likely to benefit the environment, as all such vehicles will emit significantly less CO2 than current vehicles.
However, some of the company’s new vehicles, such as the Ford Maverick and Bronco series, are taking a more traditional approach, which is likely to bolster Ford’s new goal of doubling overall sales.
This will also assist the company in getting an additional push in sales figures in the years to come.
Performance Of Current Ford Electric Vehicles
The company is aiming to get good sales figures from upcoming vehicles but how are the current EV’s of Ford performing. Let’s take a look at them as well:
The F-150 is America’s favorite pickup truck, and with significant competition in the future from competitors such as Tesla’s CyberTruck, the company now offers an electric version of the F-150, which has been well-received by enthusiasts.
Ford’s achievement of providing a range of approximately 300 miles for such a large truck makes it even more compelling.
Mustang Mach E
The Mustang Mach E from Ford is another strong competitor in the EV segment featuring a 0 to 60 mph time of 3.5 seconds and a range of 305 miles, the Mustang Mach E offers top tier performance figures.
The best part is that the vehicle is extremely reasonably priced and starts at €47,500.
With higher aspirations and more clear objectives, Ford is likely to outperform companies such as Tesla and Lucid in the future.